![]() “Some of our most impactful content is short videos on Instagram, in the form of Reels and IGTV. You can use Instagram stories to give your customers live video content, daily updates, and raw footage that will help tell day-to-day stories about your brand. Showcase recipes with step-by-step videos that give your audience a behind-the-scenes glance at the freshness and quality of ingredients in each cup. Mesmerize your audience with perfectly arranged smoothie bowls and brightly colored juices. When it comes to the juice shop example, this is where your customers eat with their eyes. While your main business is juice, your goal is to build a brand that supports a well-balanced, healthy lifestyle.Īs a highly-visual platform, Instagram is your brand’s best friend. You sell a variety of juices, acaí bowls, smoothies, grab-and-go salads, and wraps. Let’s say you just opened a small juice shop. LinkedIn: Build your professional network Here’s a closer look at some of the most important social media channels with tips and best practices for each. But everyone is coming to one house, and that house is your brand identity.” “Every social media platform is like a different room in your restaurant where you would seat different types of customers. “Every platform has a unique audience,” said Cali Comfort BBQ owner Shawn Walchef. – Shawn Walchef, owner of Cali Comfort BBQ ![]() But everyone is coming to one house, and that house is your brand identity. Each online platform offers specific benefits and features that differ vastly, and it’s important to understand the difference so you communicate with your audience in a meaningful and effective way.Įvery social media platform is like a different room in your restaurant where you would seat different types of customers. Your audience is most likely not the same across each platform, so your content shouldn’t be either. One of the biggest factors in that discovery process is where they’re digesting information. Delivering an impactful message is crucial to converting potential customers into sales, but it’s also important to know who those online audiences are and what they’re looking for at that time. It’s no secret that online media is one of the most powerful marketing tools for your business.
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